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Luke Wroblewski

Luke Wroblewski

Luke is currently a Product Director at Google. Prior to founding start-ups, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and a Senior Interface Designer at NCSA: the birthplace of the first popular graphical Web browser, NCSA Mosaic.

Luke is the author of three popular Web design books (Mobile First, Web Form Design & Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. He is also a Co-founder and former Board member of the Interaction Design Association (IxDA).

Luke Wroblewski's Talk

Mind The Gap

Wednesday, 14th – 3:25 PM

User Centered Design In Large Organizations
Despite good intentions, lots of user-centered design isn’t actually user-centered. Learn what drives these gaps and how your organization can align business and customer needs to deliver the kind of user experiences we all want to have online. With data informed insights, “live” redesigns, and more Luke will give you the tools and information you need to for successful user journeys.

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