Design and development for the web has always been a place of experimentation. As technology changes, we discover new trends, new approaches and we develop new design patterns. But while the CSS for layout has changed, we haven't seen many new innovations in how we design past rectangular boxes.

Whether you're after something practical in your corporate projects, something universally useful as controlling a UFO with orientation, chances are, it's 100% achievable — but we need to change the way we think about designing for the web. Let's look at some simple code demos and explore the possibilities for creating new patterns, engaging storytelling and creative sensory experiences in our web projects.

Have you ever looked at the Network Panel in DevTools, or a waterfall in WebPageTest and wondered what determines the order of the resources, and how you can influence it?

In this talk we'll explore how browsers prioritise resources, how some of them adjust for network conditions, what part servers play and how the decisions we make as developers influence their behaviour, and our visitors' experience.

We'll also dig into the tradeoffs and pitfalls that you may come across with tools and techniques such as JS bundlers and standards such as Resource Hints.

This is not a movie. This is the story of how we break and fix and break our web over and over again. How every move we make in our HTML can impact the lives of many people with disabilities and how we can help build a more inclusive web without giving up design or code quality.

I invite you to follow me throughout this talk where I’ll show you that HTML is accessible by default and what happens when we go outside the boundaries of safe markup. Let me tell you, JavaScript is A11y’s best friend.

Illustrations are emerging as a vital part of the user experience of a product. They help tell your brand story, and communicate your values and brand personality. How do you create a successful illustration system, shaping a strong visual identity? How do you decide on a core set of principles?

Join us to discuss the process of creating illustration libraries as a design system. Pablo will walk us through a brief history of illustration and comics in a designer's creative journey and a look at how his art has been applied in different products.

In the end, we'll do a quick demo of an illustration library being created live to show the creation process.

Why is this mystery so hard to solve? I don't have a clue.

We all know the value of a design system, but if you can’t sell the concept to your internal team, you’ll never get it off the ground. Ben Callahan will help you respond to key pain points and highlight opportunities to get your executive team on board.