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Hello, Ni hao, Bonjour and Hello in many other languages.

Join us for about three hours of talks, showcases, discussions and questions about UX-research by our amazing speakers. Hosted by Smashing Magazine’s Vitaly Friedman. See you there!

Our speakers…

  • are knowledgeable and experienced,
  • provide practical take-aways and examples you can use in your own projects,
  • show how they work, not just talk about it,
  • can’t wait to share their knowledge ,
  • and are smashingly nice.

Topple the cat surfing.

Want to go a bit deeper? Both our speakers are running a workshop with us later this year.

📱 Rinaldo's UX for Mobile eCommerce Masterclass — May 23–June 6.
🔬 Steph's workshop on Effective Usability Testing — July 11–25.

  • Steph Troeth

    Steph Troeth

    Steph is a strategist and design researcher. She is the Head of Research at dxw, a UK digital agency specialising in creating public services that improve lives. In 2021, she was a senior research consultant with Healthily, a health startup based in London. Prior to that, she was a senior researcher on contract at Google, working on their internal product suite that keeps Google’s services up 99.999% of the time. She was the Head of Research at Clearleft, working with clients such as Spotify, Virgin Holidays and Greater London Authority. She also previously led design research at the Telegraph and spearheaded European customer research with MailChimp.

    In 20 years of working in the digital industry, Steph has worn many hats, including the product lead for a startup in digital publishing and a director of technology at a digital agency in Montreal. She is also a regular speaker at conferences and guest lectures annually at the University of Greenwich. She has a completely unrelated addiction to writing science-fiction short stories. When not bound to a digital device, she makes things by hand, grows edible flowers and has a tendency to cook enough to feed a continent at a time. She now lives on her 4th continent on her 4th island in the UK.

  • Billy Carlson

    Billy Carlson

    Billy helps designers and product folks learn best practices of all phases of UI and digital product design through the Balsamiq Wireframing Academy. We create engaging videos, articles, webinars, and courses to help rid the world of bad software. Previously, he built user-centered design teams at Health Care Service Corporation and designed and launched countless products as Director of User Experience at Threadless.

  • Jessica Orellanes

    Jessica Orellanes

    Jess is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job.

  • Rinaldo Ugrina

    Rinaldo Ugrina

    Rinaldo Ugrina is a leading UX auditor at the Baymard Institute, where he has helped some of the worlds leading e-commerce companies improve their website UX (incl. “Nike, Etsy, Amazon, Google, etc”) and is an expert on Baymard Institute’s more than 67,000 hours of large scale User Experience testing — findings currently used by 71% of all Fortune 500 e-commerce companies. In his workshops Rinaldo will share specific test findings from this vast research dataset, specifically covering UX pitfalls learned from testing the worlds leading Mobile E-com Sites.

  • Vitaly Friedman

    Vitaly Friedman

    Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running front-end/UX workshops and webinars. He loves solving complex UX, front-end and performance problems.